ABBA • Associação Brasileira Beneficente Aslan
logo + visual identity
ABOUT
ABBA (stands for Brazilian Beneficent Institution Aslan; yep, the lion from Narnia) is a christian organization that works with kids and teenagers at risk (shelters, communities, foster families, gospel programs, education, etc.).
DESIGN
It was thinking about proximity and care with human life that logos and brands were developed by hand (and
digitalized later).
Approach: the identity was given the "handmade" aspect; the human touch.
Color Palette: One of the scenes from Narnia was used to make the color palette. There are a total of 16 possibilities
of colors in the visual identity.
digitalized later).
Approach: the identity was given the "handmade" aspect; the human touch.
Color Palette: One of the scenes from Narnia was used to make the color palette. There are a total of 16 possibilities
of colors in the visual identity.
